How do you get them: Testimonials can be given verbally, in the written form like in an email or a letter or via a website or social media platform or even on film or video does video still actually exist? Anyway, they can come from people, businesses or a representative of or even anonymously. When would you get or ask for them: You would usually give or receive a testimonial once you have been using a product or service for a while, or after settling into a new business relationship — when you have had enough experience of something to actually say something about it, and keep saying about it.
Where to us them: Well, err, everywhere. Why would you use them: Testimonials are all about proof and evidence — backing up the claims or promises you make. See leaks 5 and 6 in the Watertight Marketing methodology. Review Much like a testimonial but more often left on a public platform like Amazon for books, Trust Pilot for businesses or Trip Advisor for hotels.
How do you get them: Make available a tool or platform like those mentioned above where someone can easily and with little effort submit a review. Sign post them across all your materials and also send out surveys and questionnaires to encourage a response. Alternatively simply phone people up and ask them for one, or mention the tools in your regular conversations and correspondence. When would you ask for them or send them: Unless prompted for, a review is often given in the heat of the moment — when someone is highly delighted or deeply disgruntled.
If you are expecting or would like a longer review, then someone may take a little longer to craft their review, so you at times must be patient. Where to us them: Reviews are often linked o from said platforms, but no harm in using snippets across all your materials. Why would you use them: Same as above -proof and evidence.
Customer quote I would say this is a short snippet about something positive someone has said about you, your business or service. Get them and use in the same ways as testimonials, and for the same reasons.. In laymen terms, testimonial link building is using a positive comment from customers that have used your service or product and featuring them on your website. He was trying to sell the case for military action with the testimonial equivalent of Falstaffian soliloquies.
So I take it as a kind of testimonial that I finished second as "most disliked," behind Meghan McCain. But after 18 months of writing and editing, she has delivered her testimonial to them—and to us. In a testimonial and address were presented to him by representatives of most of the religious bodies in Scotland. It is not the fortune of many more brilliant statesmen to earn this testimonial to character. Like all patent medicines, Sanatogen is exploited by the testimonial route. But it makes sense when you think about it….
Make every page a testimonials page. The reason is simple: visitors rarely go to testimonials pages. They can smell the marketing a mile away. Putting your social proof here hides it from your visitors. Here is what the Analytics typically looks like on a testimonials page. You can see that there are 30 pages on this website visited more often than this page. Putting them all together on one page also takes them out of context.
So here are three guidelines on where to put your sparkling new bits of social proof:. Does the testimonial mention a product or service? Put it on that product or service page. Does it mention your speedy delivery times? Put it on the shipping page. Just look at your Users Flow report in Google Analytics to see the top path through your website , or look at the top pages in the All Pages report.
Put your best foot forward by putting your best evidence on your top pages. Every tip in this post so far is about increasing conversion rates. But this little bonus tip can increase your traffic as well. If the testimonial includes a target keyphrase, it can increase the relevance of that page for that phrase. See how the testimonial can include the target phrase or related words? That can help the ranking of the page AND add social proof.
Now we know why they work, where to get them, how to write them and where to put them. Know someone who needs these tips? Did you web designer leave a few of these out? Feel free to send this guide along to anyone who needs a more credible, higher-converting website. Hey Andy! Terrific article and tips! I agree, asking is critical. This is part of our weekly outreach. And what a great branding opportunity for the customer.
Thank you for including Cushing in this article! Thank you, Jon, for the comment, the testimonial and the ongoing partnership. We are all very grateful to be working with Cushing! Andy, I have to say I learn more from your content marketing posts than almost everywhere else. Gosh Andy. This is seriously good stuff here. Great post!
Really helpful as my SEO expert just assigned me the task of gathering testimonials for my site. Great article and will be focussing on testimonials next. I am confident after reading your info that they will play a big part in improving our conversions. I love the point on that no website should have a separate testimonial page, and I both agree and disagree with it.
Sprinkling testimonials across multiple service pages has helped SEO and conversion rates of those page. At the same time, our testimonials page gets more search traffic than the home page.
After reading an article you published on testimonials in the past, I made sure I put them on all relevant pages of my client ThriveMD Vail. But, instead of deleting the testimonial page, I looked into its SEO stats.
I found the keywords it was ranking for, split the page into two topics, and optimized. Now we have a page for joint pain stem cell reviews, and a page for back pain stem cell reviews. The joint one is the highest ranking page on the site, bringing in twice as much traffic as the home page. The downside is that people looking for reviews, in any industry, will be those that are shopping around.
Our bounce rates are therefore high. But with such high numbers of visitors, we still get a ton of goal completions by visitors who started on the testimonials page. One other great thing about the page is that by adding new testimonials to it on a regular basis, we keep its content fresh and Google rewards us for it.
These had been added to my Google business page and another industry specific site. I see some sites using one of the many plugins that display testimonials… thoughts? They seem to have a lot of features. Perfect, well presented with easy to follow directions.
A combination of personal LinkedIn recommendations and testimonials for our website is exactly what we need. Thank you! Awesome post Andy!
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